| Brand files | Logo, colors, typography, product names, brand guidelines, and reference packaging. |
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| Dieline needs | Carton format, panel allocation, safe zones, inside print, and finish setup. |
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| Retail panels | Barcode, nutrition/consumer panel, country-specific label space, and retailer requirements. |
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| Barcode and scan-readiness | Buyer-owned UPC/GTIN, readable retail-unit barcode placement, quiet zones, actual carton panel/hinge/fold geometry, and whether outer case, pallet, ITF-14, GS1-128, best-by, batch, plant, or logistics-label fields need a separate owner. |
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| 2D barcode and variable-data release | Exact SKU, market, use case, carrier and syntax; linear-only, dual-marked, or buyer-approved future 2D-only state; static master artwork versus pack-run variable lot/date data; converter preprint versus packer inline print/apply or label application; GTIN, item-master, encoded-data, code or URL/domain, print/apply, verification/POS, and final-acceptance owners; implementation date, legacy-stock treatment, rollback route, evidence, and revalidation triggers. |
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| Claims | Organic, free-range, cage-free, local, sustainability, recycling, FSC, PFAS-free, or other claims with supporting review path. |
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| Proofing | Who signs off on legal copy, print color, finish, dieline placement, and final production files. |
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| Approved artwork release | SKU or carton format; approved specification or dieline revision; artwork filename and revision/date; approved proof or physical-sample reference; approved quantity; effective production or order date; named review owners; and prior version marked superseded or handled under the buyer's documented disposition. |
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